World's first ever push up brush with cup-shaped bristles that scoop, coat, and lift lashes. The first mascara to deliver dramatic volume of a 45 degree lift - Must incorporate volumizing into your description of the product. With creamy plumping formula, the mascara glides smoothly onto lashes for a dramatic, instant charge. Patented push-up brush has cup-shaped bristles which scoop lashes up from the roots, coating and lifting them up into a dramatic 45 degrees.